Yelp is looking for a Campaign Operations
Associate / Email Marketing Associate to help us deliver high quality and error
free marketing programs for our growing B2B Marketing team. The candidate has
extensive knowledge in operating Salesforce Marketing Cloud such as Automation
Studio, Journey Builder, Ampscript, SQL and more! They will work effectively
and efficiently in a fast-paced environment and manage competing priorities.
The Marketing Operations team is looking for someone who is highly detail
oriented, relentlessly process driven and advocates for change and improvement.
If you're jumping out of
your chair after reading this, send us your resume and a cover letter telling
us why we'd be crazy not to hire you.
We’d love to have you
apply, even if you don’t feel you meet every single requirement in this
posting. At Yelp, we’re looking for great people, not just those who simply
check off all the boxes. This is a full-time remote role based in the United
States.
What you'll do:
- You will own the end-to-end execution of multi-channel marketing
campaigns in Salesforce Marketing Cloud
- You will build and launch cross-channel marketing campaigns
based on internal processes and industry best practices
- You will test and troubleshoot campaign issues that may arise,
such as configuration or rendering issues
- You will work with internal members of the Marketing Operations
team to QA and deploy error free campaigns
- You will drive best practices, identify opportunities, provide
recommendations and promote change to improve build and QA efficiency
- You will troubleshoot and participate in root cause analyses and
define improvement recommendations
- You will streamline processes for campaign execution, QA and
well-structured handoff documents to stakeholders
- You will provide clear communication with internal operations
partners and stakeholders to ensure alignment on requirements, deliverables and
timelines
- You will manage routine system maintenance, including monitoring
ongoing campaigns and data synchronization
- You will create and update campaign training and research
documentation
- You will be accountable for accuracy, timeliness and consistency
of development efforts by addressing blockers and escalating risks and issues
as needed
- You will collaborate closely with cross-functional teams such as
marketing technology, product and engineering to deliver scalable solutions
- You will stay current with developing marketing systems
ecosystems and other systems best practices to drive continuous improvement
- You will conduct R&D for new marketing platform features and
functionality with investigations, testing and presenting findings to the team
What it
takes to succeed:
- 2+ years of extensive, hands-on experience working in Salesforce
Marketing Cloud (SFMC) including Journey Builder, Automation Studio, Content
Builder, Mobile Studio, etc.
- Experience reading/writing and working with SQL
- Highly skilled in HTML, CSS and dynamic scripting such as Ampscript and/or JSON
- Experience using email testing tools such as Litmus, Return
Path, Email on Acid etc.
- Hands-on problem solver with proven technical background to
troubleshoot and solve sophisticated problems
- Ability to translate and communicate complex technical concepts
in non-technical, business terms for various stakeholders
- You have a mix of of campaign management, customer journey
implementation, and marketing channel deployment experience, with and emphasis
on platform knowledge and expertise
- You are a hands-on problem solver with proven technical
background to identify and solve sophisticated business problems
- Comfortable working in a fast pace and high-growth environment
with tight deadlines with a willingness to “roll-up your sleeves” to drive
results
- You have the ability to manage multiple stakeholders, priorities
and projects simultaneously
- Service-oriented attitude and ability to thrive in a fast-paced
environment
- Plays well with others - Ability to work in a team environment
- Bachelor’s degree required
What
you'll get:
- Effective your first day: Full medical, vision, and dental (100%
paid employee only coverage)
- 15 days PTO (accrual begins on date of hire and increases with
2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday
- Up to 14 weeks of parental leave
- Monthly wellness subsidy
- Work from home reimbursement
- Flexible spending account
- 401(k) retirement savings plan
- Employee stock purchase plan
- Compensation range for this position is $64,000- $107,000
annually. You may also be offered a bonus and benefits.
